M. A. Satheesh
The story of Malgud Business Network began in 1990, while Satheesh was working as a salesperson at Mysore Oxygen Company. His work involved dealing with different businesses and building relationships with people in the gas cylinder supply trade — connections that taught him the value of relationships, trust, and recognising opportunity.
One of those connections introduced him to a representative from another state, looking to introduce and sell fibreglass mesh for windows in Mysore. Satheesh saw an opportunity in the product and began introducing it to potential customers — among the earliest were businesses like Vasu Agarbatti — helping secure the first orders.
The representative and his company were impressed by Satheesh's ability to build relationships and bring in customers — and encouraged him to take the next step: build the business himself in Mysore, and develop the market. What started as helping someone else sell a product was slowly becoming his own business.
From Mysore to Sakleshpur
As the business developed, demand reached beyond Mysore — notably to Sakleshpur, a place with a personal connection to Satheesh. Sakleshpur is surrounded by nature and fresh air, where people naturally keep windows and doors open to enjoy the breeze — but evenings can bring mosquitoes and insects that make that difficult. Homes there depend on natural ventilation rather than air conditioning, which made insect screening a genuinely practical, valuable solution.
As orders grew from Sakleshpur and the surrounding area, it reinforced something Satheesh had already begun to understand: people don't want to choose between fresh air and protection from insects. They want both. That understanding continues to shape the products and services offered today.
The name behind the business
The business began under the Malgud Business Network identity. Later, when his daughter was born, Satheesh gave the business a more personal connection to family, naming it Charitha Enterprises after her. It later returned to the Malgud Business Network name — the wider identity of the company's journey. The name changed along the way; the values behind it never did.
From a product to an identity: StopInsect
Alongside the growth of Malgud Business Network, StopInsect became the product identity attached to the fibreglass and, later, aluminium-section mesh. As the business gained experience, it became clear customers wanted more than mosquito protection alone — they wanted strong, reliable materials, proper fitting, durability, a neat appearance, and protection without losing natural airflow and light. That understanding shaped the move toward premium aluminium-section products, and StopInsect today represents that product identity, while Malgud Business Network represents the business, the founder, and the decades of experience behind it.
— M. A. Satheesh, Founder, Malgud Business Network